Snap wants to prove to investors in its upcoming IPO that Spectacles can earn money for its business, not just be a brand stunt. So today, Snap begins selling its
This is why Snapchat didn’t give Spectacles to techies
If you want to make something cool, don’t give it to geeks first. Google Glass learned that the hard way. Despite Snapchat’s best efforts, Robert Scoble still got a hold
The hopes and headaches of Snapchat’s glasses
Snapchat is the only company cool enough to possibly dismantle the Google Glass stigma. Awkward, useless, and a threat to privacy are how many think of computers you wear on