Sphero’s BB-8 was the most memorable bit of merchandizing among last year’s epic Force Awakens merchandising bonanza. It was the perfect piece of synergy – leveraging the hardware startup’s compelling piece
Taking Sphero’s BB-8 Force Band for a spin
Sphero’s BB-8 was arguably the compelling bit of merchandizing, which is, naturally, saying a lot. The latest Star Wars film was, as anticipated, a merch juggernaut, but there was no