Toyota’s VR drive through a Syd Mead-created world is a near-future trip

How do you convince a potential car buyer your vehicle is a future-focused choice? One way is to get one of the most iconic creators of cinematic futurescapes to help you build a virtual world that people can drive the car through themselves. Toyota enlisted Syd Mead, the creative visionary behind Blade Runner and Tron‘s vehicles, architecture and more. Mead provided concept art and… Read More

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