Yik Yak yearns to be local, not just anonymous

Anonymity has proven a dangerous path for startups like Secret, so Yik Yak is pushing a soft pivot towards connection with people close by. You can still share anonymous quips on the sagging college app, but now it’s forcing you to add a handle and photo. Then it wants you to post status updates about what you’re doing that day, and browse and contact nearby Yakkers. Changing course… Read More

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