Shopping via smart speakers is not taking off, report suggests

U.S. consumers aren’t adopting voice-based shopping as quickly as expected, according to a new report today from eMarketer. While consumers have been happy to bring smart speakers into their home, they continue to use them more often for simple commands — like playing music or getting information, for example — not for making purchases. However, the overall number of voice shoppers is growing. It’s just slower than previously forecast, the analysts explain.

List Mag WP Menu
Join our feeds to automatically receive the latest headlines, news, and information formatted for your club's website or news reader.